Calgary Marketing: 12 Steps to Services Marketing – #6 Selling With Complimentary Companies
Selling with Complimentary Companies is a great way to to help you get more sales and gain more business.
Complimentary companies would be ones that you wouldn’t necessarily compete against, but instead by combining forces you would be able to pull together a better synergy.
Ideally, if you are going to be selling with complimentary companies, you should make sure that the other companies that you work with will be ones that won’t cause you grief in the future.
One suggestion I would make is that you ensure that if your are working with complimentary companies, that every company is adding to the overall strength. If one partner is simply taking business but not bringing any business to the group (or not contributing in any meaningful way) then you should look at getting another partner.
Selling With Complimentary Companies Example:
One of the best examples of selling with complimentary companies is different home contractors working together.
A house typically has repairs and renovations that need to happen on a regular basis. If a bunch of different companies were to get together, say a plumber, a furnace person, a lawn maintenance person, a handy man, etc. and if each were to promote to their base of clients, then this could help you get exposed to numerous clients yourself.
One way that I have seen used is where the consortium of companies pull together a binder of different services that the group offers. When someone is calling on a current client or even a new client, the binder is left behind with the client. In some cases, the material in the binder contains special offers for the potential new client.
12 ways to double your sales netcast presentation
You can see the complete 1 Hour Webcast on the 12 Steps to Services Marketing by clicking on the link.
Feel free to contact me about any of your marketing needs, especially how to put together a Repeat Client program.
I can be reached at:
Chris@CalgarySalesAndMarketing.com
or at:
1-877-782-2864
403-630-1243
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